Goup: Review of Thursday 27/11/14

In this double lesson we collaboratively looked through our footage finding areas that needed improvement such as faster cutting rates and editing techniques like colour grading and overlays. We took screenshots for potential inside panes and made a blog post of our findings. We then went on to take our mock photos of Charlie in front of the blue screen in the positions we had planned. We tried out several expressions and hand gestures then made a post of this.

Todays lesson has successfully prepared us for moving on to the editing of the (hopefully) final draft of our product as well as the development of our mock digipak and advert then quickly onto the real product. The next stage will be to practise editing our mock photos and screenshots then to plan a day and location to take the real photos.

Group: Potential Inside Panes

These are a range of potential screen shots we have taken from our music video. We decided to use these for our inside panes on our digipak because the quality of our footage is so good, so it will look professional and effective.

We were extremely enthusiastic about how effect the stills from the time lapse sequence looks. There is a ghosting effect, a great way of creating movement in a still image. As Charlie was still her figure is clearest, so she stands out more keeping the focus of the album on her as 'Foxes'.

The silhouettes created by the shadow from the projector light is very seductive and visually intriguing because it has a powerful connotation of the artist. We think it would make a great background pane for the CD placement.

Group: Reflection of Wednesday 26/11/14

Amelia: Continued editing, tidying up the timeline and correcting any errors. I then uploaded this draft to Youtube. The next step will be continuing to speed up and slow down the cutting rhythm where appropriate and experimenting with visual techniques such as colour.

Emma-Louise: Further looked into the conventions of magazine adverts
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Charlie: Researched design details for our digipak eg. font. I looked at websites such as Dafont and 1001 free fonts to look for possible fonts we could use on our album, which are similar to the font used on 'Foxes' album covers (for example Glorious).

Group: Reflection of Tuesday 25/11/14

Today the group allocated specific roles for each other to focus on.

• Charlie - My role was to be the blog director, checking that posts have visuals on them if appropriate and that all posts are titled correctly with the right amount of detail.

One of the blog posts I amended was the 30 second clip we showed to the class of our edited music video so far. This post didn't have any feedback we received from the class and so I added the positive feedback as well as the improvements that were suggested we make in order to make the production look better.

• Emma-Louise - I edited our music video on premiere, adding a faster cutting rate by dropping more shots onto the timeline and shortening the clips and further tidying it up.

• Amelia - Print production designs for our digipak and magazine ad. I made initial sketches of our main panes and created descriptions and a detailed outline for each.

Group: Digipak Font Ideas

Dafont: http://www.dafont.com/new.php?page=3

• Blank Space
• Bebas Kai
• Mode G
• Facile Sans
• CF Historia
• Franchise

1001 Freefronts: http://www.1001freefonts.com/new-fonts-30.php

• Keep Calm Medium
• News Flash
• Hurshey's
• MTF Base

Group: Magazine Advertisment Plan

A4 Page

• To maintain the theme of our music video conforming to the pop genre, we want our magazine advert to highlight this through showing a conventional pop artist style. Therefore, using the example of Rihanna's magazine advert, we want to recreate something like this as it is typical of mainstream pop female artists to sell their track and star image.
• Although, we want to create a half page advert for our track, as Foxes is a mainstream pop artist and so wouldn't need to sell her image as much as new coming artists, having already established her star persona to a varied audience.
• Rihanna is positioned within the rule of thirds, to the right hand side of the page, this focuses more attention on her as an audiences eyes are initially drawn to the corners of a frame. This is a technique we want to use when designing our magazine advert.

• We want to include the concept of rule breaking when designing our magazine advert, with the manipulation of 'white space'. With this, we want to covey an aspect of uneasiness to a small extent, with the animals in the video formulating curiosity.
• Having a colourless background will stop the image from looking overly busy and prevent it from being cluttered, which will focus more attention on the female actor and draw the audiences eye to her.

• Within our magazine advert, we want the female actor to wear the fox animal mask which is featured in the video. This will connect the ad with the video and identify the female actor as singing to one of 'Foxes' (the artists) song tracks.

Group: 30 Second Extract

Feedback from the class

Positives

• The overlay of two images showing different angles of the fire projection looks very effective, it gives the video an added layer of texture which makes it appear aesthetically pleasing.
• The cut between the animal masks helps to identify the audience with wildlife animals and links them well with the field location.
• The misty background works well with the mood of the track, providing it with a dismal feel.

Improvements

• We need to make the cutting rate faster in order to make it conform to a pop music video and fit better with the pace of the track.
• We could cut to projection shots in some of the field locations so that we have short pieces of footage showing to keep the audience entertained.