- Initially as I group we went through every slide together getting everyone's basic ideas to each section of our product. This allowed us to each have a perfect understanding of everyones opinions brought together so that from that point on we were on the same page about the direction of our product.
- Next I was in control of the slides and script for colour scheme, location and shot ideas. We needed to make sure only the general idea was written down on the blog and that our scripts had more bulk to them that would help communicate our ideas. Good quality images and colour swatches were a great technique I included to push our ideas clearly onto the audience. I also filmed and edited footage of Charlie lip syncing and included this as a hyperlink in the shot ideas section of the pitch. I edited photos taken on location reccies to give the audience a very clear understanding of our colour grading ideas and by showing the before and after the mood we were trying to portray was emphasised
- Charlie and Emma-Louise sent their slides to me and I turned it into a finished presentation developing minor details such as position of text and including more images. I added animations to the text so that the pitch could run smoothly and be visually pleasing to the audience. They were very punctual on sending me the areas they were responsible for so it meant the final pitch could be finished in time without having to be rushed and leaving time to practise presenting it.
Script
Colour Scheme
We have decided on a colour scheme anywhere on the spectrum of pink to
blue (including purple, turquoise, grey, white and black) so all cold colours
avoiding orangey, warmer tones. This decision was made based on all our
research into existing female pop music videos and digi-packs that all commonly
used this sort of colouring.
The effect of these colours is a more bluesy mood that suits
the negative nature of the song with its serious themes of female rebellion and
loss. They have a raw authentic feel that narrows the grave tone
forcing the audience to relate to the characters being portrayed. Warm colours
would not suit our piece as it is not upbeat and we are focusing more on the
sorrowful, aggressive, downcast themes.
I have edited some photos from one of our location reccies in
a field to give an example of the kind of colour grading we will use. They are
also very flattering colours that make the image look more professional.
Shot Ideas
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Lip Syncing-Speed ramping-By manipulating the speed of the track so that it can be sped up or slowed down in editing to fit the original track.
•
Split screen-Using split screen the same shot is repeated three
times side by side in this triptych composition. The thick black borders
in the shot have emphasised the thirds which sets up an attractive composition.
Each shot is identical so the extraordinary nature of the artist is emphasized.
This technique will be using as at times during our video we want to emphasize
particular expressions and body language from the 'artist' that connote loss
and despair.
•
Mirror- the artist has been reflected vertically in the right third in
an MCU shot, Faith's shadow appears in the left third which
emphasizes her absence. We will include this in the more conceptual
representations of the artist as it has deeper readings.
•
Pull Focus
•
Overlay
•
Time lapse
•
Slow motion
•
Reversing time
•
Walk through the camera- To take the artist from one location to another.
Location
1.Blank wall with projections,
possibly a fan to blow Charlies hair which is something we saw in
Rihanna’s projector scenes in ‘We Found Love’ –This inside location will be
used for the really conceptual parts of the video to potray inner thoughts and
feelings of the artist.
Things we will be projecting
includes party our own footage that we want to get of a slow motion vase
with flowers that is being smashed because of the connotations to
beauty and also violence and aggression.
Other projections will be more textured
clips from existing videos like fire with the lyric ‘city burns’ but
we decided a blue flame could be used to fit our colour scheme.
We want to use the track and dolly
here for our opening shot.
2.A street in the early
morning sunrise for our narrative fuzz, no performance, “real
world” sequence at the beginning of the video.
We will hopefully film this the
same day as the previous location as they are both in Tonbridge so we will also
aim to use the track and dolly to follow charlie walking along the street.
3. A field also in the
morning, for the surreal performance shots which inculdes other actors
with the animal masks. This is where we plan to be experimental when it
comes to editing with the time lapses and speed ramping.
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