Group: Colour Scheme

We have decided on a colour scheme any where on the spectrum of pink to blue (including purple, turquoise, grey, white and black) so all cold colours avoiding orangey, warmer tones. This decision was made based on all our research (music video analysis' and mood boards etc.) into existing female pop music videos and digi-packs that all commonly used this sort of colouring.

 





The effect of these colours is a more bluesy mood that suits the negative nature of the song with its serious themes of female rebellion and loss. They have a raw authentic feel that narrows the grave tone forcing the audience to relate to the characters being portrayed. Warm colours would not suit our piece as it is not upbeat and we are focusing more on the sorrowful, aggressive, downcast themes.

I edited some of the photos taken on our location reccies by colour grading; adding hues and enhancing light and dark and the contrast of the colours in the shot. For the first edit there is a low contrast and brightness so this really emphasises the depressiveness of our song. The purple sky in the second edit suggests a majestic beautiful, extraordinary location reflecting onto the star image. The edit in the final shot extracted the red out of the shot which is extremely flattering on the artist and makes them appear beautiful with golden cream skin and thicker darker looking hair.