Group: Animal Masks

Animal Masks

Foxes - Youth (2013)











Marina and the Diamonds - Radioactive (2011)

Taylor Swift - We Are Never Ever Getting Back Together (2013)

Bruno Mars - Lazy Song (2011) 

 Martin Garrix - Animals (2013)

• Animal masks in music videos are a very generic feature especially in pop because there are a variety of meanings and connotations assumed from them.
• These can include:
• Suggestion of animalistic characteristics, implying someone is violent, aggressive or rude.
• Wild nature, often used in dance videos to connote a wild party life, like in Martin Garrix's "Animals" above.
• To create a surreal world.
• To construct a natural sense to the video, eg. using outdoor locations

For our video we wanted to construct males as animals to cast them in a negative tone, as a contrast to our concept of empowering women. The animals are only part of our "surreal world" location in a field to fit the animals into a natural scene, as a part of our protagonist's mind, not in reality. We decided on using the animal masks based on the repeated reference to animals in the lyrics of our song and decided it would be effective to base part of our video on that to continue our conceptual theme.