Wednesday 15 October 2014

AR: Contribution to the pitch


  • Initially as I group we went through every slide together getting everyone's basic ideas to each section of our product. This allowed us to each have a perfect understanding of everyones opinions brought together so that from that point on we were on the same page about the direction of our product. 
  • Next I was in control of the slides and script for colour scheme, location and shot ideas. We needed to make sure only the general idea was written down on the blog and that our scripts had more bulk to them that would help communicate our ideas. Good quality images and colour swatches were a great technique I included to push our ideas clearly onto the audience. I also filmed and edited footage of Charlie lip syncing and included this as a hyperlink in the shot ideas section of the pitch. I edited photos taken on location reccies to give the audience a very clear understanding of our colour grading ideas and by showing the before and after the mood we were trying to portray was emphasised 
  • Charlie and Emma-Louise sent their slides to me and I turned it into a finished presentation developing minor details such as position of text and including more images. I added animations to the text so that the pitch could run smoothly and be visually pleasing to the audience. They were very punctual on sending me the areas they were responsible for so it meant the final pitch could be finished in time without having to be rushed and leaving time to practise presenting it. 
Script

Colour Scheme

We have decided on a colour scheme anywhere on the spectrum of pink to blue (including purple, turquoise, grey, white and black) so all cold colours avoiding orangey, warmer tones. This decision was made based on all our research into existing female pop music videos and digi-packs that all commonly used this sort of colouring.
The effect of these colours is a more bluesy mood that suits the negative nature of the song with its serious themes of female rebellion and loss. They have a raw authentic feel that narrows the grave tone forcing the audience to relate to the characters being portrayed. Warm colours would not suit our piece as it is not upbeat and we are focusing more on the sorrowful, aggressive, downcast themes.
I have edited some photos from one of our location reccies in a field to give an example of the kind of colour grading we will use. They are also very flattering colours that make the image look more professional.

Shot Ideas
       Lip Syncing-Speed ramping-By manipulating the speed of the track so that it can be sped up or slowed down in editing to fit the original track. 
       Split screen-Using split screen the same shot is repeated three times side by side in this triptych composition. The thick black borders in the shot have emphasised the thirds which sets up an attractive composition. Each shot is identical so the extraordinary nature of the artist is emphasized. This technique will be using as at times during our video we want to emphasize particular expressions and body language from the 'artist' that connote loss and despair.
       Mirror- the artist has been reflected vertically in the right third in an MCU shot, Faith's shadow appears in the left third which emphasizes her absence. We will include this in the more conceptual representations of the artist as it has deeper readings.
       Pull Focus
       Overlay
       Time lapse
       Slow motion
       Reversing time
       Walk through the camera- To take the artist from one location to another.
       Tracking shot

Location
1.Blank wall with projections, possibly a fan to blow Charlies hair which is something we saw in Rihanna’s projector scenes in ‘We Found Love’ –This inside location will be used for the really conceptual parts of the video to potray inner thoughts and feelings of the artist.
Things we will be projecting includes party our own footage that we want to get of a slow motion vase with flowers that is being smashed because of the connotations to beauty and also violence and aggression.
Other projections will be more textured clips from existing videos like fire with the lyric ‘city burns’ but we decided a blue flame could be used to fit our colour scheme.
We want to use the track and dolly here for our opening shot.
2.A street in the early morning sunrise for our narrative fuzz, no performance, “real world” sequence at the beginning of the video.
We will hopefully film this the same day as the previous location as they are both in Tonbridge so we will also aim to use the track and dolly to follow charlie walking along the street.
3. A field also in the morning, for the surreal performance shots which inculdes other actors with the animal masks. This is where we plan to be experimental when it comes to editing with the time lapses and speed ramping. 

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